Promotional campaign landing page
Online shop - one of the top 5 in the country
Tested the desktop and mobile webpages for a new long-term promotional campaign which was advertised on national television.
CUSTOMER CHALLENGES:
Lots of phone calls to the help desk regarding the mechanics and details of the promotion.
Research participants:
- 250 participants
- Existing clients and clients of competitors
- Live in specific regions and cities
Issues IDENTIFIED
- For some visitors there was an inconsistency between the message they saw on TV and the details of the promotion presented on the website.
- Some customers were confused by the terms of the promotion. Moreover, when they entered a direct link to the home page of the website, they could not find the promo page.
- Customers could not understand which products fell under the promotion and how to search for them on the website.
- Content and navigation improvements were made to the webpages.
- The badge that indicates promoted items was redesigned.
Results:
+43%
Conversion Rate
