Product website and competitor analysis

B2B-developer with 450,000 clients

UX research tested the website for first perception, content quality, search functionality, and product comparison. Additionally, a survey on product selection criteria was performed.

CUSTOMER CHALLENGES:

The conversion rate of the demo version is lower than the market average.

Research participants:
  • 120 participants
  • Live in large cities
  • End users of the SaaS, opinion leaders, and decision makers.
Issues IDENTIFIED
  • Various usability issues related to necessary functions, searches, naming of sections, and labels.
  • Results interface unclear to end users.
  • The survey revealed missing features that users expect to have.
  • A new website concept was created with fewer pages and clearer wording, and interactive prototypes were user tested.
  • The site was first tested with 1/3 of visitors while necessary measurements were made.
  • The new website was then released to all users.
Results:
+40%
Registrations
Senso Logotype