Competitor analysis of the mobile websites of four real estate developers
Real estate developer
General UX testing and benchmarking of the developer's mobile site and some competing products. The research included evaluation of the website's visual appeal and the quality of the information presented. Processes investigated included apartment searches and the choosing process.
CUSTOMER CHALLENGES:
Competitor benchmarking showed that their conversion rate was 15-43% higher and they presented their apartment buildings much better.
Research participants:
- 120 participants
- Live in major cities and nearby towns
- Personal income over $800/month
- Recently searched the internet for an apartment to buy
Issues IDENTIFIED
Our client's site was found to be visually more attractive but the user experience of apartment searches and website navigation was more appealing on competitors' websites.
- Redesign of the website's navigation and overall IA.
- The site's internal pages structure has been improved.
- Data displayed about apartments and buildings has been enriched and improved.
Results:
+14%
Conversion rate
