Mobile website of a real estate developer

Real estate developer

The search function was tested for:

  • A specific apartment complex on the real estate developer's website
  • An apartment page using specific filters
  • Information on an apartment's product card

The quality of floor plans, decorations, and descriptions of apartment complexes was also checked.

CUSTOMER CHALLENGES:
  • Requests from the mobile version of the website are significantly lower than from the desktop version (below the market average).
  • The conversion rate is lower than the market average.
Research participants:
  • 60 participants
  • Live in major cities and nearby towns
  • Personal income over $800/month
  • Looking for an apartment to buy
  • Equally divided between Android and iOS users
Issues IDENTIFIED
  • Non-critical problems with navigation when searching for an apartment complex.
  • Serious problems when searching for a suitable apartment.
  • Lack of information necessary for decision making on apartment product cards
  • Difficulties with structure and navigation when clients want to find important information on a specific apartment page.
  • The company redesigned their mobile website's page structure, navigation, titles, apartment search, and filters.
  • Necessary information and media that was missing has been added.
  • Apartment description pages have been restructured.
Results:
+12%
Conversion rate
Senso Logotype